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The Best Marketing Strategy: Care

July 21, 2017



Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk — Gary Vaynerchuk builds businesses. Fresh out of …
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THE THREE BEST MARKETING STRATEGIES | DailyVee 216

July 19, 2017



THE THREE THINGS I WOULD SPEND YOUR MARKETING BUDGET ON & BUILDING BUSINESSES FOR 2020 WHILE LIVING IN 2017 watch all of my journey …
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Role Of Food Service Consultants

July 16, 2017

If you have ever received bad service in a restaurant, you know that it can be a sales killer for any restaurant business. However, if you desire to have your restaurant be among the better restaurants in town and you aspire to be the best in your niche, then, providing great service is one of the best ways to earn a strong reputation. And one person that can help you deliver great is a professional food service consultant. The professional food service consultant can advise and give you the guidance you on the proper service techniques for your concept and assist in training how to deliver great service.

Providing great service is complex and needs all departments to coordinate their training and to achieve great service. It effects each food service departments such as banqueting, catering, room service and kitchen. Good food and beverage managers learn how to organize each of these departments to achieve great service.

Providing great service in hotels is even more complicated because there are so many departments involved. Every department imaginable including housekeeping, human resources and purchasing can have an impact on service. Different types of hotels have different food service needs as well. Little wonder that providing great service is so complicated. Food service consultants are the experts who know exactly what is needed by different restaurants.

Food service consultants play an active role in recipe development. They take on a number of services like:

– Development of food products

– Compilation and preparation of recipes

– Developing new ideas for recipes

– Innovating new product range

– Product management from planning to cooking and presentation

– Analyses of the market

– Analyses of competitors

– Recipe development

– Menu development advice and planning

– Catering

– Product tasting and evaluation

– Food styling and presentation

– Food recommendations

In addition to the above, food service consultants also focus on the nutritive value of foods so that the restaurant can serve foods that appeal to a large number of customers. Food consultants can even provide food specific nutrient analysis to show the exact number of calories, protein, carbs and vitamins in particular foods. This is important as many people are becoming more health conscious. A well trained food consultant can help you modify your recipes so that they are flavorful, visually appealing and nutritious.

Along with recipe development, good food consultants also can support the training of your people.

Therefore, if your restaurant business seems to be lagging behind and you just don’t know what to do, consider contacting a professional food consultant to assist in supporting your needs. You could also depend on food and beverage consultants to produce attractive pictures and sales materials for the restaurant.

Great food and service is an integral component to your restaurant business. A restaurant with excellent food service is the foundation for popular.

How to Write a Strategic Marketing Plan

July 16, 2017



http://www.growthink.com/products/marketing-plan-template | Click to gain access to Growthink’s Ultimate Marketing Plan Template. Or call 800-506-5728 for …
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Marketing Strategies – How to separate yourself in a price competitive market

July 16, 2017



http://www.evancarmichael.com/support/ – SUPPORT ME 🙂 Like this video? Please give it a thumbs up below and/or leave a comment – Thank you!!! Help me …

Active Inquiry in Organizational Change

July 16, 2017

An essential part of Edgar Schein’s Process Consulting practice model (discussed in-depth in my book) is the use of Active Inquiry. A guiding assumption in Active Inquiry is that an insecure client will not reveal essential facts about the organization’s situation. Without these essential facts, the Organizational Change (OC) consultant is placed in a position of guessing. The consultant is then forced to rely on the dubious practice of projecting his or her prior experiences into the client’s current situation.

There are four essential elements in Active Inquiry:

1. Build up the client’s status and confidence.

2. Gather as much information as possible.

3. Involve the client in the diagnosis.

4. Create a situation that is safe for sharing both facts and feelings.

Schein describes three levels of Active Inquiry: pure inquiry, exploratory/diagnostic inquiry, and “confrontive” inquiry. It is important for the OC consultant to use the appropriate level at particular points in the process. The type of data being sought should determine the level of inquiry.

Pure inquiry, the first level, is designed to stimulate full disclosure. The consultant is simply attempting to get the story in as factual a manner as possible. At this level, “who” and “when” questions are appropriate; “why” questions are not.

Exploratory/diagnostic inquiry, the second level, is appropriate after the whole “factual” story is recorded. The consultant now redirects the client’s focus with questions such as:

“How did you feel about that?”

“Why do you suppose he/she did that?”

“What are you going to do next?”

Exploratory/diagnostic inquiry gets the client to explore at a deeper level. At this level, feelings, hypotheses, cause and effect relationships, and forecasted actions can be discussed. This level reveals organizational and client member expectations, perceptions, and values.

“Confrontive” (not “confrontational”) inquiry, the third level, must not occur before pure inquiry or exploratory/diagnostic inquiry. At this level, the consultant interjects his/her ideas about the situation. The goal here is to move the client members from unproductive thinking to creative and critical thinking about the current situation.

Schein’s model gives the OC consultant much insight into how to approach clients in a constructive and helpful way. The other important parts of Schein’s process consulting model are discussed later in my book, “Strategic Organizational Change.”

Content Marketing Strategy | Joe Pulizzi

July 13, 2017



Want an overview of content marketing strategy and web presence management? Check out the infographic: …

Consultants Borrow Your Watch to Tell You the Time and Then Walk Off With Your Watch

July 13, 2017

“Consultants borrow your watch to tell you the time, and then walk off with your watch”. So said Robert Townsend, a former CEO of Avis, in his no-nonsense observation on management sillyness – Up the Organization…

This is often interpreted as meaning that consultants will question you and your colleagues, capture your knowledge, and then not adequately document and share with you what they’ve learnt. Or that consultant’s do not themselves actually have useful knowledge to share. Or that if they do, they are going to be very careful about sharing their knowledge asset with you in a way that would reduce your dependence upon them.  And when it all goes wrong, who is it that gets blamed? You do, for not controlling them properly.

Many people believe that this problem is as relevant today as when Townsend made his widely accepted observation. And the catalogue of disasters and frustrations suggest this is so. But there are consultants out there who have overcome this problem, consultants who offer a high quality service and get used again and again because they have addressed this most fundamental of problems. How do these ‘good consultants’ do it?

First, if ‘good consultants’ have real knowledge to donate, then they externalise it in a way that stays with their client when they leave – the knowledge is codified. Second, if they don’t have the knowledge themselves then they facilitate the client to externalise what they really know but can’t easily verbalise – again the knowledge is codified. And if they are working on information systems, they make sure it’s very clear WHAT needs to be done, HOW and WHY – again the knowledge is codified.

And if you contact us, we can give you a list of consultants that can be relied upon to be ‘good consultants’ – they won’t borrow your watch to tell you the time, and they won’t walk off with your watch!

Sales Training Videos in Hindi, Competitive Advantage in Business Marketing by Vivek Bindra

July 11, 2017



VIDEO: Sales Motivational Video in Hindi by Vivek Bindra This video discusses in detail the basics, the intermediaries and nuances of selling. Mr.Vivek Bindra …

What Does an Organizational Development Consultant Do, Anyway?

July 11, 2017

Any company that is not at all functioning up to its full potential always sees the writing on the wall. The financial health of any business will be good only if the company relies on its workforce and nurtures it.

Here, comes the organizational development consultant at play-the person is a contractor who is trained to develop strategic growth plans for an organization; these plans will help the business to be profitable and healthy. If you, the business owner or the reader, is a bit confused as to what an organizational development consultant does, keep on reading.

Duties and Responsibilities

Businesses-whether big or small-need an organizational development consultant firm to analyze the way they work. Such firms are responsible to make rational recommendations to a business so that it can improve its performance every day. These consultants are hired by those businesses that are invariably struggling to adopt a change-a change that, if adopted, will make them profitable.

These consultants are, in general, highly educated in business management and have the experience of performing in countless managerial capacities. Every business has certain idiosyncrasies; for this reason, a couple of different tools are used by consultants for instituting positive commercial changes within a company. Some of the common work areas of an organizational development consultancy firm include:

Organizational assessment

Through research, interviews and observations, such a consultant analyzes a company’s corporate culture. While doing so, you will determine the true expertise of an organizational development adviser-that is, you will come to know through that consultant whether all the cogs of an organization is functioning correctly and as a whole or not.

Change management

Introducing a change in a firm’s management does not, every time, mean that there is a change in the personnel. These consultants analyze the ways through which changes can be incorporated within the teams and the management functioning in the office and out-of-office environments. Of course, the existing managerial positions largely remain unchanged; however, the consultancy firms may have to recommend new hires and a couple of personnel changes too. A few changes that you may recommend will have to be employee driven; examples of such changes include altering job priorities and developing easy-to-implement plans to keep employees that are valuable.

Team building and problem solving

A consultant’s assessment can easily show that there are a couple of specific problems that hinder a firm’s performance considerably. After analyzing the problems, these consultancy firms categorize such glitches as being employee centric or as being business centric. And once the categorization is done, these consultancy companies are responsible for finding solutions to these problems. Further, these organizational development counselors have learned methods in group dynamics and business planning; these methods, further, will implement team-building skills between the management team and employees.

So here are the top work responsibilities that are performed by an organizational development counselor. Write in the comments below if there are a couple of job responsibilities (related to this profession) that we may have missed.